Google reorganises the Assistant division with a focus on Its AI conversation technology, which could have an impact on the virtual assistant market.
- Google restructures its Assistant division to give Bard, its test AI chat technology, top priority.
- Recent organisational changes imply that Bard might be incorporated into next Google Assistant products.
- Users’ interactions with technology and internet searching will be impacted by the development of virtual assistants like Bard.
According to CNBC, Google is restructuring the organisational structure of its Assistant virtual assistant division to put more of an emphasis on Bard.
Google unveiled Bard, a rival to ChatGPT, to the public as an experimental project last week.
According to earlier reports, as part of a “code red” effort, Google has been reallocating team members from different departments to focus on Bard.
In accordance with the report from CNBC, the effort is still active.
Google AI And Bard Comparison
Similar to Apple’s Siri or Amazon’s Alexa, Google Assistant is an AI-powered virtual assistant software tool and language processing programme.
Assistant, which is frequently used for voice recognition, is present in a variety of gadgets, including mobile phones, home appliances (such as the Pixel smartphone and Nest smart speakers), smartwatches, TVs, smart displays, and even cars thanks to the Android Auto platform.
The most recent changes in leadership suggest that the Assistant section might think about incorporating Bard technology into comparable products.
However, it is still unclear just how Bard can indeed be made money.
Although leaders have hinted that Bard might be used as a search product, recent talks within Bard’s leadership have minimised that use case.
Google Assistant: A Look Back
Introduced in 2016, Google Assistant has been a significant player in the digital assistant industry, but its journey has been marked by both successes and setbacks.
Here is a quick review of Google Assistant’s growth, successes, and failures throughout its existence.
Introducing Voice Recognition
Google Now, its previous speech assistant technology, was criticised when Assistant, which was unveiled at the Google I/O event in May 2016, was introduced.
At first, Google Home smart speakers and Pixel smartphones were the only devices that supported Google Assistant.
Through the Android Auto platform, it ultimately spread to Android phones, TVs, smartwatches, and even cars.
Triumphs: Integration & Growth
One of Google Assistant’s most noteworthy accomplishments is how quickly it has spread and how many platforms and devices it has been integrated into.
By 2018, Google Assistant could be found on more than 500 million devices and supported 30 dialects across 80 nations.
Google Assistant’s compatibility with mobile devices and intelligent house gadgets contributed to its quick uptake.
In addition, Assistant serves as a bridge between Google products like Gmail and Maps, making it the perfect utility for users who rely on them.
Setbacks: Competition & Privacy Issues
The Google Assistant has experienced some setbacks despite its triumphs.
As Google has come under scrutiny for how it manages user data and recordings, privacy worries have persisted.
Google acknowledged that a small number of audio files were reviewed by humans in 2019 to enhance the Assistant’s functionality.
This information raised privacy issues for users, which prompted Google to add more privacy safeguards and make data management simpler.
Other significant businesses have presented Google Assistant with fierce rivalry.
In the virtual helper market, Amazon’s Alexa and Apple’s Siri are fierce competitors, with Alexa dominating the market for smart speakers.
The history of Google Assistant is characterised by a constant drive for growth, integration, and improvement.
Since 2016, Google Assistant has been a major player in the virtual assistant industry, but its future outlook has never appeared more bleak.
Mojahid Mottakin/Shutterstock is used as the featured image.